• Leveling Up
  • Posts
  • Skip the keyword list. Open this first.

Skip the keyword list. Open this first.

Where I look before writing a new SEO page

Hey friends,

Most people pick their next SEO page from a blank keyword list.

I don't. I open Search Console first.

Two things I look for:

  1. Queries where we already show up but don't get many clicks
  2. Pages that used to get clicks and are fading

That list is usually better than anything I'd brainstorm. A lot of the time the right move isn't a new post. It's fixing a page that already has signal.

Next Wednesday I'm going live to walk through the whole system.

You'll walk away with:

  • The 5 checks we run before anything publishes
  • How we turn internal calls into content (our highest-signal source)
  • How to find where competitors get cited in AI answers and you don't
  • The 12-week scorecard we use to tie content to consults

And I'll show it live: one call turned into a published article.

The New Rules of AI Search: AEO and SEO Strategies to Get Found
Wednesday, Oct 21, 11:30 a.m. PT / 1:30 p.m. CT

Save your spot: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjNmJmN2ViNjBhZWRjNmIzMWI2ZjBiIiwic2x1ZyI6ImxldmVsaW5nLXVwLXNob3J0cyJ9

Eric

P.S. Can't make it live? Register anyway and we'll send you the recording.