Want to see how I build my AI agents?

"Marketing engineering" sounds more complicated than it is.

The simple version:

Take a marketing job your team already does every week and turn it into a repeatable workflow.

For example have an agent run:

Paid ads: research competitors, generate new angles, test creative, pause losers, push winners.

SEO: pull Search Console and GA4 data, find page-two opportunities, refresh content, fix internal links.

Outbound: watch for buying signals, find the right accounts, enrich contacts, draft outreach, route replies.

Analytics: connect the data, summarize what changed, flag what needs attention, write the weekly report.

Want to learn how?

That's what Cody Schneider and I are going to unpack live this Wednesday.

September 23rd, 11:30 PT, 1:30 CT

You’ll learn:

• which marketing jobs are worth turning into agents

• hear how we think about marketing engineering

• learn where AI fits across SEO, paid ads, outbound, content, analytics, AI search and more

Sound interesting?

Register here: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFhYWRjOWU1ZDk2N2Y5M2M0N2U2MjYwIiwic2x1ZyI6ImxldmVsaW5nLXVwLXNob3J0cyJ9

See you there,

Eric Siu

P.S. I’m giving away 5 invite codes to Instinct, the personal AI agent that's still invite-only and closed to the public. 5 people on the webinar walk away with access. You have to attend live to be entered.